Are these reviews fake? How to tell
Bought reviews are the cheapest part of a fake shop. They still leave traces — four of them take ten seconds to see.
Four traces
Date clusters
A hundred reviews in one week with silence before and after is a campaign, not customers.
Repeated phrasing
"Great quality, fast shipping" over and over comes from one template.
No photos, no detail
Real customers mention size, colour and problems. Paid ones never do.
The rating curve
Almost only fives with no threes or twos is statistically unlikely for real purchases.
Reviews on the shop's own page
Reviews the shop publishes itself can be edited or deleted. Always weigh them against independent sources and against how old the domain is.